🧭 Navigating the Report Layout
At the top left corner of the report page, you’ll find:
Report Name – The title you assigned to your report.
Report Type – Indicates that this is a Sales Performance Report.
Time Period – Displays the selected time range for analysis (e.g., Last 7 Days, Last 30 Days, or Custom Period).
🔹 NOTE:
Dynamic reports (e.g., Last 7, 14, or 30 days) are automatically based on the current date and compare sales data from the current period vs. the previous one (e.g., this week vs. last week).
Custom reports are static, showing data for a specific period in time — ideal for monthly or campaign-specific analysis.
🧩 Understanding the Columns
Each column in your report provides specific insights into your products and sales performance.
Column | Description |
|---|---|
Product Name | Displays the name of each product included in the report. |
Collections | Shows the collection or category the product belongs to. |
SKU | The product’s unique stock-keeping unit identifier. |
Tags | Useful for filtering or grouping similar products based on labels (e.g., “Bestseller”, “New Arrival”). |
Sales Perf. | Indicates the percentage change in sales between two time periods, calculated as: |
Last Sale (UTC) | Displays the date and time of the most recent sale (in UTC). |
Sales | The total number of sales for the selected time period. |
Sales Volume | Represents the total units sold, helping identify high-performing or slow-moving products. |
💡 Tip: Use the Sort Function on the page to quickly arrange columns — for example, sorting by Sales Volume to see your top performers or by Sales Performance to identify fast-growing items.
⚙️ Key Features and Actions
Here’s what you can do within the Sales Performance Report page:
🔧 Report Settings
Click Report Settings to edit or configure how your report works — including changing scope or product selection, and updating the frequency and channel for the report.
🕒 Report History
Access all previously generated reports for this report type. This helps you review past data and compare performance trends over time.
⬇️ Download Options
Export your report in your preferred format:
PDF – For sharing or printing summaries.
XLS – For in-depth data manipulation in Excel or Google Sheets.
CSV – For importing into other tools or databases.
🔁 Generate or Re-Generate Report
Use the Generate Report button to create a new report or refresh an existing one to ensure you’re working with the latest sales data.
📈 Why the Sales Performance Report Matters
The Sales Performance Report empowers you to:
✅ Identify your best and worst-performing products.
✅ Measure growth trends across time periods.
✅ Optimize inventory decisions by aligning stock with product demand.
✅ Plan marketing campaigns around high-growth items.
In summary, the Sales Performance Report is your go-to tool for understanding how your products perform across time.
With customizable time periods, flexible report formats, and powerful insights, you’ll always stay one step ahead — keeping your store efficient, profitable, and data-driven.